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News from InsideOut Solutions

Case Study: 1890 William’s House

Websites get old and stale, and when your web company says it is time for a new site, the reasons are far more than a sales pitch. This website was 15-18 years old and developed for another owner. Upgraded to responsive about seven years ago, it was not mobile-friendly by today’s standards, and of course, [...]

Case Study: Stockbridge Inn

The Stockbridge Inn came to InsideOut for a new website because they needed to raise their occupancy. They are located in the Berkshire region of Massachusetts, a very desirable destination but also extremely competitive.  Their site was at least seven years old and needed new structure, text, and optimization and to be more visually pleasing. [...]

Digital Marketing In A Crisis

Business owners must face social and economic crisis differently than they do in their personal lives. Often, when the economy takes a hit, businesses, fearful of declining revenue, cut or stop their marketing spending. However, as a popular adage says, "When times are good you should advertise. When times are bad, you must advertise." Several [...]