RoadID. Pro cyclists wear it. Marathon runners wear it. Ironman competitors wear it. And, not that I fall into any of these categories, I wear one too. Whether you are an athlete or not, this comfortable little wrist band is a great way to have ID on you at all times.

For years we have watched the Tour de France on TV and have not only seen Bob Roll in some pretty funny ads for this ID but have also seen commentators Phil Liggett and Paul Sherwen and of course cyclists wearing the RoadID. The ID is available in numerous colors and styles including a style to thread in your shoelaces and even a RoadID for Fido.

Thanks to encouragement from Ted King we’re on board.

RoadID – never leave home without it – you just never know when it might help save your life.